Aligned with our purpose of 'helping Australians to eat and live better every day', we support many charities and community organisations across Australia through partnerships, fundraising, food donations and disaster relief.
We are committed to serving and supporting the Australian community and have invested significantly in the communities in which we operate for more than 110 years.
Our contribution includes financial assistance and in-kind donations to community partners. It also includes helping our customers and communities through times of disaster.
We encourage our team members to support the communities in which they live and work. Through the Coles Local Community Support Program, stores can provide gift cards or donate products to support local events and fundraising initiatives.
Coles' national community partners include food rescue organisation SecondBite and children's cancer charity Redkite. In addition to these national partnerships, Coles also supports a range of state and local initiatives which help reduce disadvantage, drive improved health outcomes, reduce environmental impacts, assist the food and grocery sector and contribute to schools and community groups.
To help young people live healthy, active lives, Coles supermarkets also partners with Little Athletics Australia to provide support and resources to more than 500 athletics centres across Australia.
More information on our community partners, including information on applying for support, can be found
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Coles has partnered with childhood cancer support charity Redkite since 2013, raising more than $50 million to date. Our partnership has enabled Redkite to provide counselling services, financial assistance, information resources and education support to children with cancer and their families.
Funds raised by Coles over the past 11 years have also enabled Redkite to provide500 Dare to Dream Scholarships of up to $5,000 to support young Australians affected by cancer to achieve their goals and ambitions.
In FY24, the total amount raised for Redkite by Coles, our team members and customers was $2.4 million. Of this, Coles contributed more than $1 million through the donation of five cents from the sale of every loaf of specially marked Coles Brand bread sold at Coles supermarkets.
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Coles has supported Australian women’s charity Fitted for Work since 2022 to help empower vulnerable women and gender-diverse jobseekers.
Fitted for Work helps women in Australia experiencing disadvantage to become work ready, gain secure employment, and experience success in their careers through initiatives such as recruitment workshops, a personal outfitting service, providing capsule wardrobes of professional clothing, and post-employment mentorships.
In FY24, Coles, together with our customers and suppliers, raised more than $533,000 for Fitted for Work as part of a fundraising campaign coinciding with International Women’s Day.
In addition to raising funds, Coles also donated four pallets of women’s work clothing, accessories and shoes as well as cosmetics, grooming and sanitary items for Fitted for Work’s personal outfitting service.
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Coles has a long history of supporting local communities by raising and donating funds for disaster relief, as well as essential supplies to support emergency services and vulnerable communities.
In recent times, Coles and our customers have supported communities across Australia affected by bushfires, cyclones and floods.
During December 2023, Queensland was faced with multiple significant flooding and rain events such as Cyclone Jasper that cut off road and rail access. During this time, our team members came together to support those impacted by donating essential items to local relief centres such as water, baby products, pet food and snacks.
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Coles is proud to be the Official Supermarket of the AFL and AFLW, investing in both men’s and women’s football from grassroots to the elite professional game, with a shared focus on healthy lifestyles.
As part of our AFL partnership. the Coles Healthy Kicks program continues to evolve and grow. The Coles Healthy Kicks program motivates children aged between 5 and 12 years to become more physically active, eat nutritious food and develop a healthy mind and body while having fun with others.
In FY24, the program was delivered to over 50,000 children across Australia via stadium clinics, overnight camps, and holiday programs with the curriculum trialled in schools. We also commenced Coles Healthy Kicks Camps and introduced Coles Healthy Kicks curriculum directly into 3,000 schools.
